A Journey in Solidarity
Collaborators
Shulam He, Stephanie Kisso
Shulam He, Stephanie Kisso
Client
Project Didi Australia
Project Didi Australia
Type of Work
Layout Design
Branding
Copywriting
Illustration
Layout Design
Branding
Copywriting
Illustration
Date
2022
2022
Brief
Project Didi Australia (PDA) is a non-profit organisation that supports and empowers women in Nepal who have been victims of trafficking and gender-based violence. As part of their initiative, PDA runs trips to Nepal where participants fundraise support for local organisations that help Nepalese women.
Project Didi Australia (PDA) is a non-profit organisation that supports and empowers women in Nepal who have been victims of trafficking and gender-based violence. As part of their initiative, PDA runs trips to Nepal where participants fundraise support for local organisations that help Nepalese women.
As part of UTS shopfront, PDA has approached my group with the brief to design a fundraising guide for the trip’s participants - to find a way to engage, inspire, and motivate them to be catalysts for change and support.
Solution
A Journey in Solidarity is a fundraising resource pack for PDA volunteers that celebrates the strength and resilience of the women in Nepal as survivors and makers of their own stories. Serving as the driving force behind this concept is PDA’s philosophy of supporting and empowering these women by working closely with locally based organisations to help them find their independence. This guide is the entry point for the volunteers, providing all the information they need on fundraising in one accessible place.
A Journey in Solidarity is a fundraising resource pack for PDA volunteers that celebrates the strength and resilience of the women in Nepal as survivors and makers of their own stories. Serving as the driving force behind this concept is PDA’s philosophy of supporting and empowering these women by working closely with locally based organisations to help them find their independence. This guide is the entry point for the volunteers, providing all the information they need on fundraising in one accessible place.
My Role
I contributed to the concept development, branding strategy, layout design as well as the overall look and feel of the guide.
I contributed to the concept development, branding strategy, layout design as well as the overall look and feel of the guide.
The visual language draws from hiking trail maps and the Nepalese landscape while maintaining an inviting and friendly appearance through organic illustrations, typography, and graphic elements.
At the heart of the guide is the interactive Fundraising Map that breaks down information into bite-sized pieces catering to a variety of interests and needs.
In order to make the publication more accessible and easy to use, a navigation bar was designed where users can click to their desired content. The goal is to make the publication seem less overwhelming and intimidating as well as to accommodate to the needs of readers who are short on time by enabling them to pick and choose parts they would like to read.
In addition to the guide, social media assets and templates were also designed for the user to post to their social media accounts as a method of fundraising for their trip. A simple template where the client can insert their own message or image was designed in addition to countdown posts that count the days down until the user embarks on their trip to Nepal.
