A Journey in Solidarity
Collaborators
Shulam He, Stephanie Kisso
Shulam He, Stephanie Kisso
Client
Project Didi Australia
Project Didi Australia
Type of Work
Layout Design
Branding
Copywriting
Illustration
Layout Design
Branding
Copywriting
Illustration
Date
2022
2022
Brief
Project Didi Australia (PDA) is a non-profit organization dedicated to supporting and empowering women in Nepal who are survivors of trafficking and gender-based violence. As part of their mission, PDA organizes trips to Nepal where participants fundraise to support local organizations that aid Nepalese women.
PDA approached my group through UTS Shopfront to design a fundraising guide for trip participants. The goal was to engage, inspire, and motivate them to be catalysts for change and active supporters of this cause.
Solution
A Journey in Solidarity is a comprehensive fundraising resource designed for PDA volunteers. The guide celebrates the strength and resilience of Nepalese women as survivors and creators of their own stories. Central to the concept is PDA’s philosophy of empowering women through collaboration with locally-based organisations, helping them achieve independence. This guide serves as an entry point for volunteers, providing them with all the information they need to successfully fundraise in one accessible, easy-to-navigate format.
A Journey in Solidarity is a comprehensive fundraising resource designed for PDA volunteers. The guide celebrates the strength and resilience of Nepalese women as survivors and creators of their own stories. Central to the concept is PDA’s philosophy of empowering women through collaboration with locally-based organisations, helping them achieve independence. This guide serves as an entry point for volunteers, providing them with all the information they need to successfully fundraise in one accessible, easy-to-navigate format.
My Role
I contributed to the concept development, branding strategy, and layout design, as well as shaping the overall look and feel of the guide.
The visual language draws from hiking trail maps and the Nepalese landscape while maintaining an inviting and friendly appearance through organic illustrations, typography, and graphic elements.
At the heart of the guide is the interactive Fundraising Map that breaks down information into bite-sized pieces catering to a variety of interests and needs.
In order to make the publication more accessible and easy to use, a navigation bar was designed where users can click to their desired content. The goal is to make the publication seem less overwhelming and intimidating as well as to accommodate to the needs of readers who are short on time by enabling them to pick and choose parts they would like to read.
In addition to the guide, social media assets and templates were also designed for the user to post to their social media accounts as a method of fundraising for their trip. A simple template where the client can insert their own message or image was designed in addition to countdown posts that count the days down until the user embarks on their trip to Nepal.
